Where do you stand?
Positioning. It is nothing else than getting your coordinates clear. Where you stand. Where you stand in relation to your customers. Where you stand in relation to your competitors. And: what you stand for. What do you have to offer. What is your goal. What do you believe in.
Where do you stand exactly?
Everyone and everything has their own unique coordinates.
That applies to people, to companies, to ideas. Standing on your coordinates, you are someone for whom they'll turn around. Then you are a brand that people pay attention to. Then your idea is brilliant.
Because cleverly clear positioned.
What are your coordinates?
Once your positioning is clear, the rest is a matter of filling out. All communication gets the same message, leads to the same goal. From website to sales pitch, from annual report to advertisement, from social media to brochures.
Start with your coordinates, then the rest is a breeze.
Online, offline: if the positioning is right, you know what you need. What to skip and what to keep. What goes well and what could be improved. And how. Always firmly underpinned.
The goal: a clear story, reaching more of the right people, and thus better sales.
It's that simple.
(And simple is the code word for success.)
Sunny has gold for you:
This is what you get
1. Sunny formulates your brand tagline
Whether it is for a product, a service or for your entire company: Sunny knows exactly how to grasp the essence in a single sentence. Your tagline, that very powerful line underneath your brand name. Based, of course, on your positioning.
2. Sunny formulates your positioning. Cleverly clear.
How you work. What you're doing. For whom. And why. It just radiates.
With the essence in your hand you are able to recalibrate all concepts and communications: does it fit with what the brand stands for?
Don't be afraid: your positioning won't be a 54 paged document. Pas simple pas bon, as the French say. If it isn't simple, it isn't right. It will fit on one A4.
3. Sunny writes. Always.
Websites, folders, brochures, flyers, books, press releases. Everything. But that's for later. First your coordinates.
Black on white. Nothing else.
Your positioning will be black on white. Just words. No color. No images. The reason? The words need to do their job. Only when the essence is clear, only then we'll move on to form and style.