Start from scratch. A new brand is born.
Bruno Tideman had an idea. To create workboats from the indestructible plastic HDPE, also known as the plastic wheely bins are made of. Indestructible AND 100% recyclable.
Bruno Tideman asked Sunny to came up with a clever company name. For branding from scratch. To create the full story, design, website etc.
Brand name: his family name of course - Tideman: man of tides.
Tideman's tagline: Built to last
What else is there to say about HDPE. It is indestructible. It is lighter than water, so it will never sink. It's easy to work with. And very useful in rough environments like harbors, or with rocks. His boats, his company, his family name: they are all built to last.